Sponsored episode
Bring your brand into the storytelling experience, with clearly disclosed sponsorship and a scope agreed before production.
A family production
Family roots.
Professional care.
Clube dos Contos Mágicos is a family brand with an educational mission: giving children time to listen, imagine and discover the Portuguese language.
Sónia Amorim · founder, narrator and producer. A professional musician and music pedagogue, she holds a Master's in Music Education (ESMAE), specialising in transdisciplinary learning based on Gardner's theory of multiple intelligences. She is a certified trainer (CCP/IEFP) and taught the cello from 2005 to 2023.
Her husband, Mário Leite, contributes co-production, audio post-production and character voices. Their daughters, Benedita and Francisca, are part of the voice cast. This shared family creativity shapes the Clube's identity, with Sónia leading its storytelling and educational direction.
The warmth of a family. The care behind every story.
- Sónia · founder, narrator and producer
- Mário · co-production / audio post-production and character voices
- Benedita · character voices
- Francisca · character voices
Key figures
The Clube in numbers
178.9ktotal plays
1,586Spotify followers
24,435plays in the last 30 days
2,115hours listened in the last 30 days
73% completion for O Fantasma que Perdeu o BOO! (The Ghost Who Lost His BOO!)
Source: Spotify for Creators. All-time and last-30-day figures as at 8 November 2026. Completion: data as at 7 November 2026, covering the episode's first 7 days.
Who listens
European Portuguese,
heard in 97 countries.
Our audience is rooted in Portugal and Portuguese-speaking communities. Beyond Portugal, listeners include communities in countries that are home to the Portuguese diaspora, alongside other Portuguese-speaking audiences.
85.7%aged 28–44
55.4%women
82.2%in Portugal
85.7% of the accounts listening to the Clube are aged 28–44: an age profile consistent with the life stage of many families with young children.
Age
Gender
Countries
Regions of Portugal
How listeners tune in
Android: 46.4% · iPhone: 45.6% · Spotify app: 99.9%
Source: Spotify for Creators, all time, data as at 8 November 2026 · All platforms.
Connected to the diaspora. Rooted in Portugal.
Portugal accounts for 82.2% of our audience. Switzerland, Germany, the Netherlands, France, Luxembourg, the United Kingdom, Belgium and Canada together represent 9.4% — a presence in countries that are home to the Portuguese diaspora. The Clube gives families living abroad a way to keep European Portuguese part of childhood. Brazil represents 4.3%; listeners also tune in from Angola, Cape Verde and Mozambique. These are stories in European Portuguese, heard in 97 countries, with a distinct Portuguese identity.
Partnerships
Stories with value.
Partnerships with purpose.
A family brand with a clear educational direction and carefully crafted production. We work with brands that respect childhood and value imagination, the Portuguese language and time spent together as a family.
Why the Clube?
A listening experience designed to bring children and adults closer, a distinctive identity and performance figures with clear sources and dates: 178.9k total plays and 24,435 in the last 30 days, according to Spotify for Creators, as at 8 November 2026. See the figures and source notes.
Opening or closing mention
A message read by Sónia at the beginning or end of an episode, clearly identified as advertising without disrupting the story.
Bespoke brand story
An original story for your brand, with age-appropriate learning and storytelling at its heart. Concept, rights and usage agreed together.
Instagram content
Complementary content to connect your brand with families. Formats, schedule and advertising disclosures agreed in advance.
Each proposal sets out objectives, deliverables, schedule, usage rights and evaluation. Results are reviewed against the objectives and indicators agreed for each collaboration.
Our commitment
- Only brands and products suitable for children and families.
- Transparent, clearly identified advertising — never misleading.
- Consistency with the Clube's educational values and editorial independence.
- Children's voices and privacy are protected: any use of their voices requires specific consent from their parents or guardians and agreed usage limits. Campaign rights are never granted automatically.
Let's talk
Partnerships · parcerias@clubedoscontosmagicos.pt
Tell us about your brand and what you would like to achieve. We would be delighted to shape a proposal together.